Founder and Social Director
It’s been said that nothing is so powerful as a good idea whose time has come. Amanda Lyles had the foresight to take two good ideas—the explosively popular trend of social connection and the beauty/wellness perks of a luxury spa—and merge them into one great concept: Introducing SPASOCIAL, a unique environment where clients can immerse themselves in all the benefits of a total spa experience, all while partying it up with their pals!
A young dynamo, Lyles is a West Texan Native who grew up near her family’s ranch in San Angelo, earning her MBA in Entrepreneurship from Texas Tech University. Her background gave her a keen grasp of just what her stylish peer-set is looking for: “We’re all super-busy, and hyper-connected, yet we crave some downtime for ourselves and our friends.” With that in mind, Lyles conceived the idea of “Social Spa-ing”, envisioning a spot that brought the motto ‘Spa With Friends’ to life—where patrons can receive a wide array of deluxe spa treatments in a happy social environment. “We all seem to ‘multitask’ anyway, so why not make it fun?” she explains.
For Lyles, flexibility was also key: she offers SPASOCIAL clients not limits, but options. Anti-Social services are a la carte choices that can be enjoyed by members and non-members alike; the SPASOCIAL Society lets clients enjoy a monthly membership with exclusive invitations; and the Social Butterfly package allows groups to gather in one of several private party rooms—complete with robes, slippers, beverages and spa snacks. “Whether clients want to enjoy some private time, or turn their spa experience into a private party, SPASOCIAL can do it.”
In her private life, Amanda Lyles and her rancher husband manage to keep pace with their young son and daughter. Lastly but not less enthusiastically, Lyles is a self-proclaimed “raving” Red Raiders fan!